Sister Grocery Store

Guohua is a supermarket that specializes in Taiwanese goods. About 80% of Taiwanese food in Toronto and Vancouver is imported by Guohua. Therefore, they wanted to create a unique brand for their imported Taiwanese products, and as a result, 'Sister' was developed. Taiwan’s shape is similar to a sweet potato, and coincidentally in early Taiwan, almost all farmers planted sweet potatoes. This important crop has always been a staple food for people in Taiwan. Therefore, when creating their logo, I used Taiwan's potato shape to represent this special story and heritage.

Sister Grocery Store - Toronto and Vancouver

Graphics

Sister Grocery Store - Toronto and Vancouver

TOUCH POINT

In all touch points, I used the color of the brand and extended the expressions and different meanings of the logo design. My goal was to have different products have different representations under the brand structure.

↑Back to Top